Back to Press Wednesday November 26, 2014

Paddle8 launches first auctions of jewelry and watches, expanding to new collecting categories

Inaugural jewelry and watches auction, The Perfect Match: Jewelry and Watches Curated by Sofia and Alex de Betak is available for bidding on Paddle8 from February 11 – February 25

Paddle8 is pleased to announce its inaugural auction of jewelry and watches, which represents Paddle8’s expansion beyond auctions of art and design. With this auction, Paddle8 brings the taste, trust, and one-click efficiency of its art auctions to the secondary market for jewelry and watches. Paddle8 is excited to offer its global community of collectors a trusted destination to easily buy and sell pieces of fine jewelry and vintage timepieces, all of which are vetted by expert specialists. The first auction, The Perfect Match, curated by Sofia and Alex de Betak, will be available for online bidding on Paddle8 from February 11 through 25.

Like Paddle8’s art auctions, Paddle8's jewelry and watch auctions present a distinctly contemporary point of view, pairing the newest designs with timeless classics, often organized around the curation of a cultural tastemaker. The auctions concentrate on works under the $100,000 price point, an area that is currently under-served on the secondary market.

“Jewelry and watches are a natural evolution for Paddle8,” said Alexander Gilkes, Paddle8’s co-founder. “We recognized that Paddle8's audience collects across categories and was seeking a similar authority in jewelry and watches. Now, we’ve made it as seamless to acquire or consign a vintage Cartier watch as it is to purchase or sell a Warhol print on Paddle8.”

Paddle8 has enlisted Chris Del Gatto, founder and former CEO of Circa Jewels, as a strategic advisor for the expansion into these new collecting categories. Del Gatto brings decades of experience in the secondary market for jewelry and watches, including crucial operational expertise that will allow Paddle8 to continue to offer the industry’s lowest fees for buyers and sellers. Potential sellers can request complimentary auction estimates for their jewelry and watches through a simple online form on

“I am delighted to lead Paddle8’s expansion into auctions of fine jewelry and watches,” said Del Gatto. “I’ve greatly admired the efficiency and expertise that Paddle8 brings to art auctions. I have long worked to fill the void and remove the stigma associated with reselling jewelry, and I believe Paddle8 is poised to enhance the experience of collectors buying and selling jewelry and watches online.”

addle8 launches these new collecting categories with The Perfect Match, a sale of artist-designed jewelry and vintage watches curated by newlyweds Sofia and Alex de Betak, a creative couple admired for their style, wit, and joie de vivre within the world of fashion. Sofia is a creative director, and Alex is the founder of Bureau Betak, which is responsible for the fantastical sets and events of brands from Dior to Rodarte. For the auction, Sofia has selected sculptural necklaces, brooches, and bracelets by artists including Claude Lalanne, Alexander Calder, Salvador Dali, Roy Lichtenstein, and Harry Bertoia. Alex has chosen distinctive black-faced watches by Patek Phillipe, Rolex, and Omega, among others, as well as vintage Pulsar digital watches, including a rare calculator watch. Estimates range from under $1,000 to upwards of $40,000.

Salvador Dali, “Lips” brooch. 18-carat gold, pearls, and rubies. Estimate: $28,000 – $30,000. A rare brooch of Dali's iconic lips motif, which he modeled after Marilyn Monroe's and included in his art, furniture, and jewelry designs. Featuring cultured pearl "teeth" and ruby lips.

Alexander Calder, Untitled / Spiral pendant. Copper. Estimate upon request. A stunning example of Calder’s inventive jewelry, this brooch features his signature concentric spiral motif, translated into copper wire, one of the artist’s preferred materials.

Roy Lichtenstein, “Modern Head” pendant/brooch. Polychrome enamel on metal. Estimate: $12,000 – $15,000. A whimsical pendant or brooch in which Lichtenstein translates his Pop and comic-book-inspired motifs to jewelry.

Pulsar LED Calculator watch. Metal, 1970s. Estimate: $2,000 – $4,000. A rare vintage calculator wristwatch from the first maker of calculator watches.

Omega Seamaster Diver Watch. Stainless steel. Estimate: $7,000 – $9,000. A coveted black-faced diver watch in stainless steel.

Cartier Vermeil Tank watch. Estimate: $1,000 – $1,200.A distinctive black-faced mens wristwatch, plated in 18-carat gold.

Bidding is available at from February 11 through February 25.

For the first half of 2015, Paddle8 will present watch or jewelry sales on a monthly basis. Future auctions include Gentleman’s Accessories (a sale of watches, cufflinks, and other accouterments for the stylish man; March 10 through 20), Virgil Abloh Curates (art, design, fashion, and vintage watches selected by the designer, DJ, and creative director to Kanye West; March 24 through April 7), and Solange Azagury Partridge Curates (pairing archival pieces from Solange’s jewelry collection with pieces by designers who have inspired her alongside vibrant art and design; May 5 through May 20).

About Paddle8
Paddle8 is the premiere collecting destination, presenting online auctions of extraordinary art, design, jewelry, watches, and collectibles. Using innovative technology, we’ve streamlined the collecting experience, combining the excitement and expertise of an auction house with efficient operational solutions and an international perspective. Founded in 2011 by Alexander Gilkes, an auctioneer and LVMH veteran, and Aditya Julka, a Harvard Business School MBA and serial entrepreneur, Paddle8 has over 70 employees worldwide, with teams in New York, L.A., and London. Paddle8 is funded by the investors behind Uber, Vimeo, Buzzfeed, Paperless Post, Warby Parker, and Bonobos, among others, as well as art-world insiders including artist Damien Hirst, art dealer Jay Jopling, and Matthew Mellon.

For additional information or images, please contact Sarah Goulet,

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