In the 1960s, the Reigning Art Director of the Advertising world was George Lois whose famous Esquire magazine covers were in step with the country’s preoccupations with shifting gender roles, Truman Capote’s Black and White Ball and racial politics. The New York Daily published an interview with “the real Don Draper” who is critical of how the television show Mad Men portrays the business: “It really made the ’60s a perverse time in the history of advertising, when it was actually a heroic time.”
His Braniff Airline ad (1967) paired cultural icons next to one another on a plane — Whitey Ford and Salvador Dali, Mickey Spillane and Marianne Moore, Andy Warhol and (boxer) Sonny Liston. Warhol’s line for the commercial was “When you got it, flaunt it.”
Read the full article at NY Daily News.
See past Scroll articles for how advertising has influenced artists.