Spotlight | Kreëmart with Marina Abramovic and Deborah Harry, MOCA Los Angeles Annual Gala 2011

 

Creative dessert enterprise, Kreëmart, is constantly exploring the ways in which dessert and consumption figure into contemporary art. As part of a special editorial project, Kreëmart has given Paddle8 a first look at three short videos made in conjunction with three recent performances.

 

If taking previous collaborations between Marina Abramovic and Kreëmart as indication, a dinner guest of the MOCA Los Angeles’s 2011 Gala should have expected to get a chance to play with both human body parts and food, possibly at the same time.

 

For the Gala, Marina Abramovic collaborated with the iconic Debbie “Blondie” Harry to create An Artist’s Life Manifesto. It was an evening of performance, celebration and pop-pagan ritual. Dinner was served on tables with holes cut out in the center so that Abramovic’s handpicked performers could stick their heads through as live and stony-staring centerpieces. Dessert placed the body at the center of attention but in a very different way. The lights dimmed and well-oiled young men carried out two veiled forms on large platters. Abramovic, dressed in a white lab coat, stepped forward and revealed that these were two life-size, anatomically accurate, incredibly life-like cake replicas of Abramovic and Harry (in chocolate and red velvet, respectively). The cutting and serving of the Abramovic and Harry cakes added another dimension to the ritual of the evening, of participating and partaking of the presence of the two iconic women. Abramovic believed that in offering her body in effigy, she was sacrificing her own body to the audience. They were only allowed to approach, however, if they were wearing white lab coats.

 

This might be the last of the three-part editorial series, but stay tuned for more of Kreëmart’s next video featuring Maurizio Cattlean and Toilet Paper Magazine by following them on their Facebook page. Click here to see the two past video posts featuring Kreëmart’s collaboration with Antoni Miralda on Digestible NEWS, and Kreëmart’s collaboration with Marina Abramovic on Silver Noses.