Happening | Paddle8 + Phaidon Study at ALAC, Part 1

If you’re in LA, join us at ALAC in our study with Phaidon! We’re excited to have artist Brett Cody Rogers design our space, and particularly for his incorporation of Apple Boxes as chairs.

 

Apple Boxes, wooden crates with cut-out handles, have a double relevance in this particular case. Calling these a “very ‘Los Angeles’ piece of furniture,” Rogers references the longstanding Hollywood tradition of using the boxes as multi-functional props on movie sets. It’s a funny coincidence that the industry term for placing an Apple Box sideways on its broadest surface is called “LA.” (Positioning the box to stand at its tallest is called “New York,” while laying it on its longest and narrowest side is called “Texas.”)

 
Rogers also references Le Corbusier’s similar use of Apple Box stools in Le Cabanon (pictured above), a rustic though still modernist cabin that the architect had made for himself in 1952. This gesture of homage is in keeping with Cody Rogers’s larger design vision for the ALAC study, which takes Le Corbusier’s Maison Blanche as a point of departure. To read more about Cody Rogers’s Le Corbusier-inspired booth, see Phaidon’s post on the study!

 

Make sure to come by! Browse Phaidon’s ALAC titles, chat with us, or rest up before the next event. For those of you who can’t make it, check out ALAC on Paddle8 through February 9th, and come back tomorrow for images from the study!