Paddle8 visited the father of computer-based contemporary art, Feng Mengbo, in his studio for our exhibition, Taking Sides.
In the Art Asia Pacific article, Multiplayer Online Cultural Revolution, which explores Feng Mengbo’s career as a pioneer in new media technology, the artist shares a few thoughts on the online art market:
Feng conceptualizes the production and consumption of contemporary art, holding a mirror up to the market, as he explains in the following statement on the Hanart website: “In the process through which an artwork progresses from the workshop to the art market—that is, the chain of artist/gallery/museum/collector—there is one element that is always neglected: the audience. If we look closely at the spreading internet economy, however, we find a situation in which the customer is in control.” In the same statement Feng outlines a process, beginning with internet-based ordering, in which customers could select color options and lighting effects through to production and delivery—all of which emphasize the audience’s (customer’s and collector’s) control of their made-to-order painting following the logistics of online shopping.
Check out Feng Mengbo’s Dossier for Taking Sides
Check out Feng Mengbo on the Chambers Fine Art gallery page on Paddle8